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Bags are an integral part of several business models. Brands
give the bought items to the customers in bags. Sometimes, companies have to
provide bags to their workers to store supplies. Plastic bags have been
commonly used for this purpose over the past few years. It was recently
highlighted how plastic bags used by companies could damage the environment.
Prospects with a conscience for a sustainable environment prefer businesses
that are using eco-friendly options.
A change in perspectives has compelled companies to look for
alternatives. Switching to reusable, custom bags appears to be a good idea.
Besides influencing the environment, they are also a good resource to get your
word out there. According to the 2020 ASI Impression Study, 73% of consumers
own promotional bags and prefer keeping them for prolonged periods. This figure
proves that custom bags can be an effective marketing tool.
If you are still unclear why you should be investing in
reusable bags, keep reading. Below, we have discussed 5 ways that reusable bags
can aid in marketing.
1.
Brand
Visibility
The deep sea of brands out there makes it quite challenging
to grab prospects’ attention. If you are a business struggling to get noticed,
reusable bags are your chance to steal the gazes. All you need is to invest
some time into detailed designing of the bags and ensuring that it is
distinguished when anyone carries it in their hands.
When customers use these bags in public, they become walking
billboards for the brand. When you customize a reusable bag with your corporate
logo, colors, and taglines, you are silently working to make an impression on
people. Customers will instantly think of your brand when they need a product
in your niche, as they will be using the bags repeatedly.
The act of carrying and using a customized, branded bag
works as an endorsement. When friends, family, and coworkers look at your bag
being used, they will also start having positive associations with your brand.
2.
Environmental
Message
As per the stats by Online
Dasher, one reusable bag can replace 500 single-use plastic bags in a year.
Isn’t this number so promising? Furthermore, 67% of shoppers reuse grocery store bags, pointing to their popularity among
the masses.
When companies use reusable bags, they are demonstrating
their commitment towards the environment. This sits well with environmentally
conscious consumers. Sustainable materials like jute, cotton, and bamboo are
plant-based textiles. Using these to produce bags could be economical and
sustainable at the same time. They create no ill impact on the environment,
which impresses the prospects as people are now willing to minimize their
carbon footprint.
After your customers have used reusable bags, they can
recycle them or even put them in compost. Recycling stuff like this is good for
making new things out of old stuff, like turning old plastic bottles into new
products. This helps reduce waste in landfills and stops litter from building
up. All these practices, when initiated by you, make you a hero in the
corporate world.
3.
Utility and
Practicality
The practical aspect of reusable bags makes them an instant
favorite in many households. The bags can be used repeatedly, and the customers
don’t have to stack bags in their homes. They could be used for groceries, for
keeping books, for clothes, or all the random stuff when going out.
The bags are often large and have the consistency of a
plastic bag. The material used to make these bags is also quite sturdy, which
means customers can carry multiple items at once. These could be folded and
kept neatly in the drawers when not in use. Brands offering these bags always
get a few points from the consumers for investing in them.
Businesses have multiple options when considering reusable
bags. They can opt for insulated bags, hemp bags, or non-woven reusable bags. The material
for bags could be chosen after studying the anticipated use of these bags and
market preferences.
4.
Word-of-Mouth
Marketing
A well-designed reusable bag leaves a positive impression on
customers. When they use the bag and have a good experience, they will talk
about it with their friends and fellows. This positive word of mouth can
greatly help in marketing a brand. A high-quality reusable bag is flexible and
allows the prospects to use the bag for different reasons. They can be
repeatedly used over an extended period. This works as an ongoing exposure for
the brand.
Word-of-mouth
marketing is one of the best ways a company can gain more prospects. People
prefer brands and businesses when they hear about the real-time experiences of
others.
Imagine yourself in their shoes: won’t you go for a clothing
brand (or any other business) when your friend leaves a good word about it?
5.
Promotional
Events and Giveaways
Promotional events and giveaways are the opportunities for
the businesses to leave a lasting impression on their customers. When they use
reusable bags in these events, they let customers take a piece of an advert at
home. A bag taken at home can be used for different purposes.
At events like trade shows, people often come just to get
their hands on a reusable bag. You want to give your customized stuff to your
customers so they remember your company and feel appreciated for their support.
Even if someone isn't a customer yet, giving them your branded bag can still be
helpful because they might become one later.
Concluding
Remarks
Making green choices isn’t always easy. By creating an
eco-friendly bag, customers know that a company is serious about making an
environmental impact. Another aspect of reusable bags is their versatility. The
multi-purpose bags are an all-time favorite in busy households.
If you are an entrepreneur who is still using conventional
plastic bags, know that you may be missing out on a huge marketing opportunity.
You can hire a team of graphic experts and printers to craft customized bags
for your business that work as walking billboards for your brand.
The question is, are you ready to tweak your promotional
campaign? We hope you are!
